The company plans to produce 20 percent fewer iPhone SEs – or about 2 million to 3 million units – in the next quarter than originally planned, the report said. He added that Apple also reduced orders for AirPods in 2022 by more than 10 million units. Apple, whose shares fell about 2 percent in early trading, did not immediately respond to a request for comment. The news of weaker demand reflects analysts’ predictions that COVID-19 lockdowns in Chinese cities and rising inflation due to the conflict in Ukraine could hurt smartphone demand this year. Apple, in particular, is facing challenges from a lack of design upgrades for the latest SE and a $ 30 price increase from the 2020 model, analysts said. Ming-Chi Kuo at TF International Securities on Monday cut its estimate for its iPhone SE mission this year to between 15 and 20 million units, from 25 million to 30 million units previously. “It’s very similar to the iPhone SE (2020), a second refurbishment of the iPhone 8, and it is even less likely to provoke consumer demand,” said Taiwan-based Isaiah Research analyst Eddie Khan, limiting his forecasts for model sales. by 5 million units. Apple is expected to launch a brand new iPhone series later this year, but analysts say it was too early to predict any impact on the upcoming series. Be smart with your money. Receive the latest investment information delivered directly to your inbox three times a week with the Globe Investor newsletter. Register today.
