AFP via Getty Images Google is showing improvements to its search engine that will provide more reliable, trustworthy and workable information to users facing personal crises such as suicidal ideation, sexual assault, substance abuse and domestic abuse, it said in a blog post. The search giant updates Search by incorporating the “Integrated Multitasking Model” or MUM for short, in the results. MUM is multimodal, meaning that it can analyze information between text and images, while also translating information from more than 75 different languages and having a deeper understanding of the world and how to compare multiple topics. The end result is an easier, more user-friendly search experience, as Google says MUM can generate higher quality search results in a single search. The company says it will make these improvements in the coming weeks. “People in personal crises search in every way and it is not always obvious to us that they need it,” Pandu Nayak, Google Partner and Vice President of Search, wrote in a blog post. “If we can not accurately identify it, we can not code our systems to display the most useful search results. Why is it so important to use machine learning to understand the language?” Google will also use MUM to improve the quality of spam protection and extend it to other languages where the company may have limited training data. It also uses artificial intelligence to improve search results for vulnerable groups, such as children, who may be sensitive to specific content provided by the search engine. Google said its BERT tools reduced its shocking results by 30%. MUM is 1,000 times more powerful than BERT, short for “Two-Way Transformer Encoder Representations”, Google’s neural network-based natural language pre-learning technique used in its search engine. BERT was introduced in 2019 and was the most significant change in artificial intelligence since Google released RankBrain in 2015.
