Posted: 01:22, August 24, 2022 | Updated: 01:36, 24 August 2022
Holly Willoughby’s down-to-earth fan base has been ‘turned off by her hippy lifestyle brand’ as insiders claim she is failing to land with ‘normal’ people. This Morning viewers are used to seeing Holly, 41, in designer brands and being comfortable with her analogue nature on daytime TV. However, last year Holly announced she was venturing into wellness and launched lifestyle brand Wylde Moon, with a focus on sound baths and crystals. Opinion: Holly Willoughby’s down-to-earth fanbase ‘turned off by her hippy lifestyle brand’ as insiders claim she fails to land with ‘normal’ people An insider told the Sun: “Holly has made no secret of being inspired by Gwyneth Paltrow. The only problem is that it’s a little too hippy for the viewers who watch it every day. “These are difficult times. All that airy-fairy stuff just doesn’t sit well with ordinary people. The great thing about Holly was that she could wear designer brands and look like a million bucks, all while laughing.” The comments come after Holly was mercilessly snubbed in the nominations for the upcoming 27th National Television Awards for the first time in five years. Feeling at home: This Morning viewers are used to seeing Holly, 41, in designer brands and getting comfortable with her relatable nature on daytime telly Although Holly and her co-host Philip Schofield were given the cold snap by organisers, Alison Hammond, 47, was given the nod. Although missing out on individual nods, This Morning is up for Best Daytime Show alongside Loose Women, The Chase and The Repair Shop. Holly has previously stated how Gwyneth Paltrow’s Goop was the inspiration behind launching her self-care-focused brand. When interviewed by Gwyneth, Holly told her: “I’ve definitely been inspired by you and your work, without a doubt. Hippy chic: However, last year Holly announced her move into wellness and launched lifestyle brand Wylde Moon, with a focus on sound baths (pictured) and crystals “The biggest thing for me was seeing you switch talents and step outside of something already very successful to do something that obviously came from real heart and real drive. “Knowing that it was an option and that it was a possibility was definitely a real thing for me when I started Wylde Moon, so thank you.” Gwyneth replied: “Women should follow their wildest dreams.” While some claim that Holly no longer connects with her viewers, PR guru Ed Hopkins argued that from a business perspective it could be a winner. He said the way Holly is portrayed is “very likable” and is a smart move that could bring her success in the US as he believes Americans would “love” her. Good move! While some claim that Holly is no longer connecting with her viewers, PR guru Ed Hopkins argued that from a business perspective it could be a winner Holly launched her latest business venture in 2021, with a focus on health and wellness that echoes Hollywood star Gwyneth’s popular Goop website. And since the brand launched its first fragrance The Wild, it has proved a hit for the TV presenter. She has described Wyledemoon as an online space to empower women, explore crystal energies and offer fashion and beauty advice. Holly wrote about her release at the time stating that she wanted “Wyldemoon to be a place where I can share the things I love, the lessons I’ve learned, the things I see and want to share immediately with others.” At the time of its launch, a lifestyle expert predicted the brand could earn Holly up to £12m if it proves successful. Inspo: Holly launched her latest business venture in 2021, with a focus on health and wellness that echoes Hollywood star Gwyneth’s popular website Goop
