The plans were met with strong reactions from the media industry, with TV companies and prominent broadcasters such as Sir David Attenborough opposing them. The station’s chief executive, Alex Mahon, told news staff in an email Monday night: “We were informed at the last minute that the government would soon announce that the foreign minister had decided to proceed with the privatization of the Channel 4. “In our commitment to the government during its extended period of reflection, we proposed a vision for the next 40 years that we are confident will allow us to build on the successes of the first 40. This vision was rooted in ongoing public ownership. and it was based on the enormous public value that this model has offered to date and the opportunity to offer much more in the future. “ Mahon hinted that Channel 4’s current leadership would not fall without a fight, suggesting that “Channel 4’s ownership is ultimately up to the government to propose and parliament to decide” and that the lengthy privatization process meant the channel was privatized. that was not completed. The channel operates on a commercial basis and carries ads, but reinvests all its profits in the creation of new programs. The channel’s current leadership has argued that a new private sector owner will seek to maximize profits at the expense of planning.