“Honestly, I’ve never seen anything like it in my life,” Ron Hubbard, a Texas survivor, told Global News. Atlas Survival Shelters owner Ron Hubbard. AP Photo / Damian Dovarganes Hubbard’s business, Atlas Survival Shelters, is busier than ever, he says. Just a few weeks ago he was putting offers and requests for information about his product every minute or two. The story goes on under the ad Hubbard and others in the industry say they have seen a dramatic upward trend in people around the world seeking alternative shelters and fortified homes.

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Brian Camden, owner of Hardened Structures in Virginia, says he has submitted about 150 percent more research since Russia invaded Ukraine in late February. “We were in power before the Ukrainian invasion, but now businesses have just gone crazy,” he told Global News. Instead of offering an underground steel shelter like Hubbard, Camden’s company tends to build large holiday-style homes that are also ballistic, off-grid, sustainable, and often contain an underground, concrete shelter.

Surviving in style

But do not be deceived. While some shelters look more or less like an uninvited shipping container equipped with the essentials, there is a growing interest in a luxury product. Hubbard says his company is offering more and more shelters equipped with elegant furniture, master bedrooms, walk-in closets and more. A view inside one of the Atlas Survival Shelters. Courtesy / Atlas Survival Shelters “If you ever need shelter, this will be the end of the world as we know it,” he explains. “You will no longer be able to withdraw your money from a bank, so the last thing you have on Earth may be your refuge.” The story goes on under the ad Camden says he has always provided him with a luxury product – his customers tend to be very wealthy and accustomed to an upscale lifestyle, but he says he is definitely more interested in a basic product that still has modern, comfortable amenities. A fortified house, built of Hardened Structures. Courtesy / Hardened Structures “People know that if they need to use a shelter or a fort, they will probably be there for a while. “And they want to feel at home.” Trending Stories

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No crisis

And while there is no doubt that the increase in demand has been fueled by war and the pandemic, Camden says there are still many other reasons why people want a shelter. “Asteroid, the antichrist, nuclear fall, Armageddon – our team is not here to judge, but rather to discover the client’s priorities and make them our priorities,” he said. The story goes on under the ad Both manufacturers said they had received many calls from interested Canadians, mainly in the western provinces of Ontario and Quebec. “If you can afford it, why not?” Hubbard says, noting that – especially in the US – people spend more money on health insurance per month than the average shelter costs per month over a person’s lifetime. “Those who were afraid to buy a shelter but did not do so because they thought they were paranoid, so no one will think they are paranoid anymore.”

Preparation

John Ramey, founder of The Prepared, a site that supports “practical preparation,” told the Guardian that he, too, has seen a recent increase in traffic to his site, with people interested in building repositories that could help them survive a nuclear explosion. . The story goes on under the ad “Our top search terms on the site were ‘nuclear’, ‘iodine’, ’emp’ and ‘radiation sickness,’” he said in the post. “These terms are usually not close to the top.” 0:59 Cold War nuclear missile silos may be yours for $ 400,000 US Previous video Next video Camden says there is also growing interest among those concerned about what could happen after a nuclear incident. “The consequence of one of these events would be the end of food, the end of water. “The houses we design are all designed for this result,” he says.

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“Essentially, what it sums up is not only protecting yourself from a nuclear or EMP (electromagnetic pulse), but also protecting yourself and your family from people who may come to look for your supplies, your shelter. ». The story goes on under the ad

A growing industry

It is not just the survival shelter industry that benefits from a culture of emergency preparedness. If nothing else, trends seem to indicate that preparing for survival is a thriving business. A National Geographic survey conducted in 2012 found that 62 percent of respondents believed that the world would experience a major catastrophe within 20 years. Another 40 percent said they stored goods or built shelters to meet their fears. Atlas survival shelters look more like an apartment than a case shelter. Courtesy / Atlas Survival Shelters And, according to The Guardian, the global market for “incident and emergency management” is expected to jump from $ 75.5 billion to $ 423 billion between 2017 and 2025. Dr. Chris Ellis, a Cornell-trained disaster preparedness expert, told the publication that the number of “resilient citizens” – also known as people who could survive 31 days or more in self-sufficiency without access to food, water, fuel or power – is on the rise. The story goes on under the ad “In the face of threats and uncertainty, more people are clearly taking the chances of large-scale disasters seriously,” he said. 0:54 Prediction of Planet X returns again Prediction for the day of crisis of planet X again – April 13, 2018 © 2022 Global News, part of Corus Entertainment Inc.