The term is a bit of a misnomer, because quiet quitters don’t quit their jobs. Instead, they’re repudiating hustle culture, abandoning “the idea of ​​going above and beyond at work,” as TikTok user zaidleppelin put it in a July post that has garnered more than 3 million views and helped popularize the phrase . The trend resonates strongly with Gen Z and millennial knowledge workers who are fighting to rewrite the rules of the workplace.