Twitter’s “Collaborations” feature was first discovered by the app’s code by mobile developer Alessandro Paluzzi, who, in December 2021, shared reports that showed that Twitter was working in a way to make two people co-authors in a single tweet. In this scenario, Twitter manipulations and usernames will appear at the top of the tweet above its content. Earlier this year, Paluzzi revealed that a collaboration button had been added to the composer’s tweet screen and found out how co-authors’ profile photos — one overlapping — would appear when their “Collaboration” appeared on Twitter. the Twitter Timeline. Today, Paluzzi once again found further evidence of the feature’s development when it posted a screenshot explaining how Twitter Partnerships would work. Here, Twitter explains that users would first ask a person or a brand to “co-own” a tweet with them and wait for them to accept the request. In other words, you can not force someone to collaborate – it’s not just a way to tag someone in a tweet, that is. When the other user accepts the request, both accounts appear as co-authors in the tweet, Twitter explains on this introductory screen. Paluzzi told TechCrunch that he found nothing in the code that would limit the availability of this feature to select users only – such as creators using Twitter’s Super Follows, for example. However, this addition to Collaborations is another indication that Twitter is thinking about how its platform could be used in ways other than being a virtual city square or a real-time news network. Among the many new products Twitter has been testing in recent months is the idea of turning Twitter into a creator platform, where followers could optionally sign up for favorite accounts in exchange for exclusive fan-only content, such as photos, videos or other media or even private tweets. This “Super Follows” feature, as it is called, became available worldwide at the end of last year and is now accessible to iOS and Android users during this early trial period. Eligibility requirements state that the creator must be US based with at least 10,000 followers in order to offer a Super Follow subscription to his fans. Whether creators see Twitter as a viable subscription platform remains to be seen. However, Twitter has several brand advertisers using its platform, as well as high-profile users with a large number of followers who could be considered as Twitter “influencers”. Potentially, it could combine these two groups with this new Collaborations feature. Of course, a Collaborations function could have a number of other uses besides branding offers. It could be used to issue combined statements by organizations, companies or individuals. to promote work with multiple authors or creators, such as podcasts, newsletters or news articles. And it could be used for fun by people who wanted to work together for any other reason. Twitter, however, lets us speculate on its plans for Twitter Collaborations for the time being. When asked for comment, a Twitter spokesperson only confirmed that the feature was something Twitter was “exploring” at the moment, but declined to share more about the feature, its plans or a future release date.
